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A lot more is understood about how users interact with GUIs and how to best make them, but this is often exploited for monetary gain rather than end user experience.
The current thing that’s annoying me is discords new paid for super reactions. Absolutely by design they have been put in the spot the regular reaction button used to occupy in order to trick you into pressing it.
Discord is actually a great counterexample to my point, I hate that app.