This reddit post likely has tens if not hundreds of thousands of views, look at the top comment.
Lemmy is losing so many potential new users because the UX sucks for the vast majority of people.
What can we do?
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If you joined a German-speaking WoW server as a non-speaking German, the experience was going to be subpar
I just remembered that WoW nowadays offers a lot of different experiences: Classic, Seasons of Mastery, Retail, etc.
And people get different experiences based on the server they pick.