Everyone knows the tale of Brand X getting bought out by some faceless global conglomerate and going to shit, but does the opposite ever happen?

  • Mobiuthuselah@lemm.ee
    3·
    2 years ago

    Appalachian Mountain Brewery.

    They paved the way for new breweries in a little mountain town in western North Carolina. They consistently gave significant percentages to charities, often local. They built a recognized brand and then sold to Anheuser Busch InBev. AB InBev helped them reach new craft beer drinkers with a huge corporate backing. The business ran the same as far as a local consumer could tell. They got a lot of new insight and opportunities.

    And then two of the original founders bought it back from AB InBev. First time that’s ever happened. Really great guys too. Very happy to continue to see their journey.