

I think it’s “the algorithm”, people basically just want to be force-fed “content” – look how successful TikTok is, largely because it has an algorithm that very quickly narrows down user habits and provides endless distraction.
Mastodon and fediverse alternatives by comparison have very simple feeds and ways to surface content, it simply doesn’t “hook” people the same way, and that’s competition.
On one hand we should probably be doing away with “the algorithm” for reasons not enumerated here for brevity, but on the other hand maybe the fediverse should build something to accommodate this demand, otherwise the non-fedi sites will.
It solves a pretty hard problem that is a self-hosted video platform; a lot of places use YouTube to host videos, even if they aren’t doing so to make money through adsense, this is for their own site material, posting to groupchats, and similar purposes.
Issue is that otherwise you rely on platform owners like Google, who can decide to unperson you, your business, or an employee. It effectively happened to me, YT terminated my channel for unsubstantiated reasons, and hosting my own peertube is likely in the future to replace where I host my decades of video content.
Further, ideologically, we should be collectively moving away from “platforms” for what should be obvious reasons to those of us on the fediverse.