

As I understand it, they’re joining precisely because they’d gain little. By flooding it with their content, any new user would think Fediverse=Threads.
I’ve seen the acronym EEE (Embrace, Expand, Extinguish) thrown a lot in these discussions because it’s a 3-word summary of their presumed strategy.
Here’s the pdf to the 4th edition.
What improvements did you make based on the book? I’m skimming through it.